From August 2016 to February 2019, I was coordinator of PlayGround+ (PlayGround Magazine’s English platform).
My responsibilities included creating English content and overseeing the production and publication of English content across our social media platforms; managing a team; developing data-driven strategy; and helping to run social media channels.

At PlayGround, I created videos for Facebook feeds, Instagram feeds, Instagram Stories, YouTube and embedded web players; wrote features, news stories and social posts; and developed interactive posts, such as polls, and visual stories, such as galleries and threads, across Facebook and Instagram.

Aside from content creation and social media management, my role also included copywriting; production; editing; and translating. I also contributed to projects as a voice-over artist and actor, both in English and in Spanish.

scriptwriter and producer: Eloise Edgington
video editor: Marieta Petchanska

Below are examples of content I produced on a daily basis for PlayGround+’s Instagram feed:

Michelle Obama is not only doing such humanitarian work around the world as empowering girls through education with her organisation "The Global Girls Alliance", she’s also redeeming humanity of their embarrassing choices circa 2012. While those such as voting for Brexit and Trump cannot be ignored, that we brought enough copies of “Fifty Shades of Grey” (notorious for its dodgy plot, questionable writing style and actually quite problematic representation of BDSM), for it to hog the top spot on Amazon books for a record length of time is finally a thing of the past.

According to Amazon Charts, Michelle Obama’s best-selling memoir, “Becoming”, released in November, was the No. 1 "most sold on Amazon across all formats for 47 consecutive days," which is the longest streak since "Fifty Shades” was released in 2012. There is no other political book nor a memoir from a public figure that has ever ranked No. 1 for such a length of time. Go Michelle! #Michelle2020.

This post was first published on 17 January 2019 on @playgroundplus.

British wildlife photographer Will Burrard-Lucas has captured the first professional camera trap photos of a wild black leopard in Africa. The only other sighting of a black leopard in Africa to have been confirmed with photographic evidence was a 1909 photograph taken in Addis Ababa, Ethiopia. After following leopard tracks, Burrard-Lucas set up a Camtraptions camera trap that included wireless motion sensors, in the hope of photographing the animals at night. He couldn't believe his luck when later scrolling through the images, "… a black leopard! I couldn’t believe it and it took a few days before it sank in that I had achieved my dream.”

This post was first published on 17 February 2019 on @playgroundplus.

Forget the stock market, you're better off investing in @LEGO, according to a research paper published by Russia's Higher School of Economics.

Titled “The Toy of Smart Investors”, the paper explains how, in the last 15 years, the average value of a Lego set has shot up, with “pristine condition” sets appreciating 12%. When a model is discontinued, its value jumps even higher on the secondhand market, with sets from last year up around 36%. Lego retires sets about every two years. “Although it may seem odd to invest in a toy, a huge secondary market for Lego sets with tens of thousands of investors developed in the 2000s,” the study notes. “Lego is not just a toy, but also a reasonable alternative investment with average returns comparable to stock returns, low market and crash risks and a positive alpha.”

This post was first published on 2 February 2019 on @playgroundplus.

BELOW is an EXAMPLE OF an interactive thread I CREATED FOR PLAYGROUND+’S INSTAGRAM STORIES:

words: Eloise Edgington
artwork: Stephen Lyne

words: Eloise Edgington
artwork: Stephen Lyne

words: Eloise Edgington
artwork: Stephen Lyne